What is Bidding-as-a-Service?

buzzadmin / July 13, 2025 / Uncategorized What is Bidding-as-a-Service (BaaS) Plug‑and‑play algorithms that bid so you don’t have to—delivered via API. Bidding‑as‑a‑Service is a cloud‑hosted offering that exposes real‑time bidding logic—price prediction, pacing, budget optimisation—through REST or gRPC endpoints. Instead of running bidder infrastructure in‑house, marketers and ad‑tech firms stream bid requests to a […]

What is composable CDP?

buzzadmin / July 13, 2025 / What the buzz What is composable CDP Swap the monolith for Lego bricks: assemble your own customer data platform on top of the warehouse you already trust. A composable CDP is an architectural pattern—not a single product—where core CDP capabilities (collection, unification, segmentation, activation) are delivered by interoperable modules […]