What is edge DSP?

buzzadmin / July 11, 2025 / What the buzz What is edge DSP? When every millisecond—and megabyte—matters, take the bidding logic to the network edge. An edge DSP is a demand‑side platform whose real‑time bidding, auction decisioning and ad‑delivery engines run on edge‑computing nodes—such as telco base stations, CDN PoPs or retailer micro‑data‑centres—rather than in […]

What is identity spine?

buzzadmin / July 11, 2025 / What the buzz What is identity spine? A unified, privacy‑safe backbone that stitches every consumer ID into one persistent profile. An identity spine is a persistent, privacy‑compliant graph that reconciles the many identifiers a person generates—emails, device IDs, cookies, loyalty numbers—into a single, durable key that can be activated, […]

What is retail SSP?

buzzadmin / July 11, 2025 / What the buzz What is retail SSP? Retail media SSPs turn first-party shopper data into addressable ad inventory. A retail media SSP is supply‑side technology that enables retailers and commerce sites to package, price and sell their onsite, off‑site and in‑store ad inventory programmatically. Functionally similar to a publisher […]

What is Attention CPM? | What’s the Buzz Glossary

buzzadmin / July 11, 2025 / What the buzz What is Attention CPM? | What’s the Buzz Glossary Stop paying for impressions; start paying for attention. aCPM reveals the true cost of genuine audience engagement.   Attention CPM—often written aCPM or attentive CPM—is the cost of generating one‑thousand seconds of verified consumer attention to an […]